[Download] "Contemporary Radio Programming Strategies" by David T. MacFarland # eBook PDF Kindle ePub Free
eBook details
- Title: Contemporary Radio Programming Strategies
- Author : David T. MacFarland
- Release Date : January 14, 2016
- Genre: Social Science,Books,Nonfiction,
- Pages : * pages
- Size : 2748 KB
Description
This book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio. This refers to the common understanding of what the radio enterprise is – and should be – about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming – a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question ‘What do listeners really want from radio?’
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